The Digital Product Passport (DPP) stores key product data: materials, origin, production, care, environmental impact, recyclability and more.
It’s not just another label. The DPP will affect how you produce, label and share product information – across your entire supply chain.
The DPP is coming, but you don’t have to figure it out alone. We’ll help you understand it, test it on real products, and guide you step by step.
Brands and partners run first pilots while the EU defines technical requirements.
Legislation is finalised and the systems for data exchange go live.
Apparel, footwear and accessories sold in the EU must carry a Digital Product Passport.
Pick a single product as your test case. This keeps the process manageable and helps you learn without big risk.
Test the process, gather feedback, and refine your approach. Once it works for one product, it’s easy to expand across collections and categories.
For every use case, we have the right DPP-ready solution. Whether brand logo, care label or special edition patch – each transfer can carry a QR code or NFC chip as access point to your Digital Product Passport. From FLAT PU to 3D SILICONE – our heat transfers keep your textiles connected without compromising design or quality.
The Brand Logo, Club Logo and Sponsor Logo become scannable access points to your DPP – turning identity into connectivity.
The Care & Info Label and sewn-in data labels ensure compliance and give direct access to product data inside every garment.
▢ Understand the timeline – DPP will be mandatory for textiles from 2027.
▢ Think about your first pilot product – start small, test, and learn.
▢ Explore connection options – QR codes or NFC, integrated in heat transfers or labels.
▢ Begin mapping your product data – materials, origin, care and more.
▢ Consider future benefits – repair, recycling, resale and consumer engagement.
▢ Identify who in your team should be involved – from product to marketing.
▢ Choose the right partner – you don’t have to go through this alone.
👉 Key takeaway: Even if this checklist feels overwhelming, that’s completely normal. The important thing is to take the first step – we’ll help you through the rest.
Want to dive deeper? Explore our blog series on the Digital Product Passport – from practical guides to real-world use cases.
Want to share the essentials with your team? Download our brochure to see how brands can prepare for the Digital Product Passport – step by step, with practical examples and DPP-ready solutions.
WHAT’S INSIDE THE GUIDE
The Digital Product Passport will be mandatory for all textiles sold in the EU by 2027. Pilot projects and technical standards are being tested throughout 2025, with the final EU acts expected in 2026.
The regulation applies to apparel, footwear, and accessories — including sportswear, fashion, and corporate wear. Essentially, if it’s a textile product sold in the EU, it will require a DPP.
The brand owner or importer is responsible for ensuring that each item includes a valid Digital Product Passport — accessible via a QR code or NFC tag attached to the product.
The DPP must contain transparent, verified data such as:
This data creates trust, ensures compliance, and supports circular business models.
You don’t need a complete digital system right away. The best way to start is small:
Because together, we bridge the physical and digital worlds:
It’s design, data, and delivery — seamlessly combined.
Ask dekoAI, your digital guide to the Digital Product Passport.
👉 Chat anytime to learn how DPP applies to your products, what triggers to use, or how to meet the EU 2027 textile requirements.
⚠️ You can access dekoAI anytime via the red icon in the bottom right corner.
