As a leading fashion brand, what if your products could tell their own story? Transform ordinary fabrics into interactive tools for storytelling, transparency, and engagement with Connected Merchandise. This isn’t a distant future – it’s here today.
Meet the Demands of Modern Consumers
Today’s consumers expect more than quality – they seek brands that align with their values, demonstrate accountability, and offer experiences beyond the product itself. Connected Merchandise meets these expectations head-on, turning textiles into digital ambassadors that represent your brand’s innovation and integrity.
Smarter. Greener. More Connected.
Through r-pac’s Connected Merchandise Cloud and our innovative heat transfer technologies, your products evolve into digital powerhouses for engagement and trust:
- Unique IDs: Every product receives a lifecycle-traceable digital ID.
- Real-Time Data: Track your product’s journey and understand consumer interactions.
- Smart Sensors: Integrated NFC, RFID, or QR codes unlock exclusive content, certify authenticity, and spotlight sustainability efforts.
A Comprehensive Ecosystem with r-pac and Retraced
As part of the r-pac family, we provide a fully integrated end-to-end solution for connected products. By leveraging r-pac’s partnership with Retraced, we amplify value for your brand:
- Supply Chain Visibility Made Simple: Digitize your supply chain, from raw materials to the finished product, with Retraced’s platform.
- Sustainability You Can Showcase: Share reliable insights into the origins and lifecycle of your products, strengthening consumer trust.
- Regulatory Confidence: Address mandates like the Uyghur Forced Labor Prevention Act (UFLPA), EU Digital Product Passport (DPP), and France’s Anti-Waste Legislation (AGEC).
- Real-World Success: Luxury brand Moose Knuckles has embraced this technology, using it to highlight sustainability and create unparalleled customer experiences.
Through r-pac and Retraced, we provide everything you need – from innovative heat transfers to supply chain transparency – all from a single, trusted source.
Why Connected Merchandise is a Game-Changer
1. Supply Chain Transparency
Build trust by showcasing your materials’ origins and ethical processes, creating a transparent narrative for your customers.
2. Authenticity That Builds Loyalty
Combat counterfeits with unique digital IDs, ensuring your customers always receive authentic products.
3. Sustainability in Action
Use your products as proof of your commitment to ethical practices and environmental responsibility.
4. Personalized Customer Experiences
Create memorable connections through exclusive content, loyalty programs, and interactive features directly embedded into your products.
Combatting the “Dupe Culture”
Today’s consumers, especially younger ones, often accept fakes if they look good and cost less. This "Dupe Culture" challenges brands to stand out in new ways.
Connected Merchandise makes it clear why only the original matters:
- Exclusive Content: Give customers access to behind-the-scenes videos, promotions, or special events.
- Interactive Features: Fakes can’t deliver loyalty programs, personalized offers, or premium experiences.
- Authenticity Guaranteed: A single scan proves the product’s origin and adds value for the buyer.
In a world where “good enough” fakes exist, Connected Merchandise gives customers a reason to choose the real thing.
How It Works
Connected Merchandise is simple, seamless, and powerful:
- Smart Integration: NFC, RFID, or QR codes are embedded into durable heat transfers or labels.
- Instant Digital Connection: Customers scan products for personalized content and experiences.
- Actionable Insights: Collect real-time data to refine strategies and enhance customer engagement.
Built for Your Brand – and the Future
With r-pac’s expertise, we deliver a scalable, tailored solution that grows with your brand:
- Everything Under One Roof: From hardware to software, we handle it all.
- Personalized Guidance: Our team crafts strategies aligned with your brand’s vision.
- Scalable Technologies: Ready to grow with your brand today and tomorrow.
Ready to Redefine the Possibilities?
With Connected Merchandise, your textiles become more than products - they become experiences, stories, and connections that bridge the gap between your brand and your customers.
Stand out. Build trust. Lead the way.
Contact us today to start your journey.
TRUSTED BY
