Counterfeiting is a massive problem for many professional sports clubs. Professional football clubs are proactive in ridding the market of counterfeit jerseys and unlicensed merchandise. But it´s not only the jerseys and merchandise items that are exploited, the official names & numbers on replica jerseys are also readily copied.
Are you facing the same problem?
In this blog post we explain some options to help eradicate this issue whilst protecting your brand. We have developed special anti-counterfeit names and numbers for you.
4 good reasons why you should protect your names & numbers
- CLUB IDENTITY
- BRAND VALUE
- BRAND IMAGE
- MONEY
Club identity & brand value
Your official jerseys need to be embellished with your official names & numbers.
We can help you take action against brand abuse and unlicensed products, especially when it concerns your official names and numbers where your club´s logo is being used without your permission and not sold by yourself.
There are many backyard companies producing name and number kits on demand. But here´s the thing, it´s not only about applying the names and numbers without permission.
Brand image
The problem is: Your fans are not getting what they expect from you. It's bad for your club and bad for the fans. Fake names & numbers are of minor quality and do not comply with relevant industry standards. These names and numbers often only last a few washes and then fade or take on even stranger colours. Fake products do spoil your product and your image. Don´t let your fans run around with fake names and numbers, protect your official product – always.
Money
Yes, you are losing money without anti-counterfeit jersey names and numbers! Don´t let other people capitalise financially of your brand by exploiting it.
4 options to protect your names and numbers
- OPTION #1: DESIGN ELEMENTS
- OPTION #2: GLOSS FINISH
- OPTION #3: IRIODIN PIGMENTS
- OPTION #4: CUSTOMISED NAMES
Option #1: Design elements
Federations and club teams across the globe have been using ECOBLOCK BLACK as their quality of choice for anti-counterfeit jersey names and numbers. It offers a perfect way to protect your numbers by implementing your club logo (thus creating a licensed product) adding fine lines or holes (also supporting the performance of the jerseys) and/or a subtle pattern in a contrasting colourshade into the number which makes them difficult to copy.
Option #2: Gloss finish
Upgrade your official names and numbers heat transfers by emphasising your club logo or design elements with a gloss finish. ECOBLOCK BLACK | MATT GLOSS names and numbers are designed to achieve superior special effects. Only selected parts of the surface are in matt and gloss to create a strong contrast. Glossy areas stand out, while matt areas sit nicely in the background.
Option #3: Iriodin pigments
You can also combine matt and gloss parts with Iriodin pigments, ECOBLOCK BLACK | MATT GLOSS IRIODIN creates an aura of exclusivity with fine glimmer effects, pearlescence and shimmering light reflections.
Option #4: Customised names
But how to protect the names that are often plotter-cut for individual names? We produce your customised ECOBLOCK BLACK plotter sheets with smooth colour gradients and special finishing to make your names unique and difficult to copy.
CONCLUSION
With these four options, you will be able to protect your official names and numbers. We hope our tips were helpful and were somewhat able to inspire you to go and create your own customised name and number kit and provide your fans, a beautiful stunning and above all original football shirt!
Ready to get some inspiration for your own project?
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