The most interesting aspect of the New Balance AS Roma 22-23 third kit is the fact that the club logo changes its shape depending on the angle. This is the first time a professional football club is using a heat transfer based on the famous lenticular printing technique as a club badge.
Customize your garment by motion!
The display of lenticular features was so far limited to rigid plastics. We have taken this to the next level by combining the lenticular technology with our heat-transfer technique. The result is LENTEX® | FLIP, allowing you to display two designs inter-changing, incorporated into a smooth heat-applied club crest.
Customize your garment by motion!
This innovative technology gives you the opportunity to add a new level of excitement to your garment with a shape shifting badge.