SUCCESS STORY: A.S. VELASCA - CREATING TRULY EXCLUSIVE JERSEYS
A.S. Velasca is not a typical football club—it stands at the crossroads of sports and art. Each season, the club collaborates with an artist to design a unique jersey that represents their creative vision. Every season’s jersey is a canvas for creative expression.
MIR® as a Distinctive Signature
Over the years, A.S. Velasca has worked closely with us to develop unique, high-quality jersey designs that reflect the club’s artistic identity. From the very beginning, one element has remained constant: the MIR® (Multi Image Reflective) label.
Authenticity and Exclusivity from Day One
This exclusive branding solution has been used on every A.S. Velasca jersey since the start of the collaboration, making it a signature feature that represents authenticity, exclusivity, and artistic vision. As the club evolved, so did the role of MIR®, transforming from a premium design element into a key identifier of A.S. Velasca’s limited-edition jerseys.
A Jersey That Feels Like a Work of Art
THE CHALLENGE
A.S. Velasca wanted to do more than just release a new design every year. They needed a way to:
- Highlight the exclusivity of each jersey and make it clear that they are part of a limited edition.
- Ensure that players’ and fans’ jerseys feel equally special, reinforcing the club’s identity.
- Incorporate a premium design element that aligns with their artistic approach while maintaining a consistent mark of authenticity.
The challenge was to find a high-quality, innovative solution that could visually communicate exclusivity and make each jersey a true collector’s item.
THE SOLUTION
To solve this challenge, we proposed our MIR® (Multi Image Reflective) technology—a premium heat transfer that makes every jersey unique.
MIR® adds exclusivity and authenticity in three key ways:
- Limited-Edition Numbering: Every jersey features individual numbering inside the MIR® label, making it clear that each one is part of a limited production run. Fans don’t just buy a jersey—they own one of a select few.
- Artist’s Signature Integration: Since each jersey is designed by an artist, their signature can be embedded into the MIR® label, reinforcing the connection between football and art.
- Consistent Marking for Players & Fans: The same MIR® design is used on both the players’ jerseys and the numbered versions available to supporters, ensuring that every official jersey carries the same mark of authenticity and exclusivity.
THE RESULT
With the help of our MIR® technology, A.S. Velasca has created a truly unique identity, ensuring that each jersey is not only visually striking but also a numbered collector’s item that carries real value for both players and fans.
A Unique Identity
The combination of numbering and artist’s signature makes each jersey a one-of-a-kind item, reinforcing A.S. Velasca’s reputation as a club that merges art and sport.
Stronger Fan Connection: Supporters now feel an even deeper attachment to the club, knowing that their jersey is not just merchandise, but part of a limited collection.
A New Standard for Limited Editions: A.S. Velasca has set itself apart by ensuring that every jersey tells a story, carries an artist’s mark, and is numbered as part of an exclusive series.
Ready to Transform Your Kits?
Contact us today and discover how our heat transfer solutions can bring your vision to life—just like we did for A.S. Velasca. Let's create something extraordinary together!
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