SUCCESS STORY | DALLAS TRINITY FC X MODESTWORKS: BRINGING A NEW CLUB’S VISION TO LIFE
When ModestWorks approached dekoGraphics with an exciting challenge—branding the newly founded Dallas Trinity FC for their first USL Super League season—we knew this project called for something truly special. The goal? Transform blank kits into premium designs that reflect the team's bold identity, passion, and connection to the city of Dallas.
Together with ModestWorks, we created a series of standout embellishments that captured the essence of the club, combining innovation, craftsmanship, and cutting-edge technology.
A Vision for Excellence: Dallas Trinity FC’s First Season
Dallas Trinity FC’s inaugural season presented an incredible opportunity to make a statement. As a new club in the USL Super League, their branding needed to resonate with both players and fans while embodying the spirit of Dallas. ModestWorks, known for their visionary design approach, brought their creative concepts to us for execution.
THE CHALLENGE
Branding a new club is no small feat, especially when it’s their debut season in a competitive league like the USL Super League.
The challenge was twofold:
- Creating a standout look that honored the club's ethos while delivering a modern, professional aesthetic.
- Enhancing first-season blank kits with unique embellishments that balanced durability, performance, and premium design.
ModestWorks reached out to dekoGraphics with a clear goal: to elevate the team’s kits to the next level with custom heat transfer solutions.
THE SOLUTION
Combining ModestWorks’ creative vision and dekoGraphics’ technical expertise, we developed a suite of bespoke embellishments tailored to the club's needs:
1. Club Logo – 3D MOULDED SILICONE
To create a striking centerpiece for the kit, we used 3D MOULDED SILICONE for the left chest logo. This technique added a 3D dimension, giving the logo depth and a sleek, modern aesthetic.
2. Authentic Label – LENTEX® | FLIP
Incorporating our LENTEX® | FLIP technology, the authenticity tag offers a dynamic visual effect. Depending on the angle, the design shifts, providing a unique and interactive touch that elevates the club's branding.
3. Neck Label – 3D SILICONE
For a subtle yet sophisticated branding element, we used 3D SILICONE to add text to the back collar. This technique ensures durability and delivers a premium tactile experience.
4. Training Shirt Logo – 3D SILICONE X SATIN
The left chest logo on the training shirt blends silicone and satin, featuring a matte/gloss contrast. 3D SILICONE X SATIN adds texture and a polished finish, emphasizing the club’s identity even during training sessions.
5. Shorts Logo – 3D SILICONE
Keeping functionality in mind, the shorts logo was created with thin raised 3D SILICONE, ensuring it was lightweight and comfortable for players while maintaining a premium look.
6. Merchandise Additional Wordmarks – 3D SILICONE
Throughout the kit, additional wordmarks were crafted with raised 3D SILICONE to maintain a cohesive and high-quality aesthetic across all elements.
Innovation in Every Detail
From the standout LENTEX® | FLIP authenticity tag to the intricate 3D SILICONE X SATIN logo, every element of this project showcases the power of innovative embellishment techniques. These designs not only bring Dallas Trinity FC’s kits to life but also set them apart as a club with a modern and forward-thinking approach to branding.
THE RESULT
The final result is a collection of kits that go beyond functionality—they’re a representation of Dallas Trinity FC’s identity and ambition. Together with ModestWorks, we’ve helped establish a visual language that players and fans can take pride in.
Robert Milam from ModestWorks sums it up perfectly: "Thanks for all your help in making the kit a special one!". Both ModestWorks and Dallas Trinity FC are thrilled with how the embellishments enhance the club’s professionalism and appeal.
This collaboration with ModestWorks and Dallas Trinity FC is proof of what’s possible when innovation meets passion. Whether you’re looking to elevate sports kits or design premium branding elements, we’re here to help.
Ready to Transform Your Kits?
Contact us today and discover how our heat transfer solutions can bring your vision to life—just like we did for Dallas Trinity FC. Let's create something extraordinary together!
