SUCCESS STORY | LE COQ SPORTIF
Innovative Logo Realization for Le Coq Sportif at the Paris 2024 Olympic and Paralympic Games
Le Coq Sportif, premium partner of the French Olympic and Paralympic teams for the 2024 Paris Games, , approached us to create unique logos for parts of their competition and village outfit.
THE CHALLENGE
The flagship feature of the official Le Coq Sportif collection for the French team is the "Gradience" effect: From the fusion of blue, white, and red, a new palette of vibrant and modern colours is born. With this collection, Le Coq Sportif symbolizes diversity and celebrates the coming together of sports, athletes, and cultures.
Le Coq Sportif’s design team faced the challenge of achieving this uniform colour gradient across all patterns and disciplines. The gradient needed to be perfect for different textiles worn by the athletes in multiple sports.
THE SOLUTION
Our team worked closely with Le Coq Sportif, testing various patterns and designs. We introduced our LENTEX® product, specifically LENTEX® | RAINBOW from the 3D LENTICULAR series. This advanced technology uses special lenses to create an impressive depth illusion.
Dynamic and Visual Impact of LENTEX® | RAINBOW
The designs change with the viewing angle, giving the textiles a fascinating dynamism. This allowed us to achieve the desired gradient effect and give the logos a unique visual touch.
Key benefits of LENTEX® | RAINBOW
- Vivid colour shifts: Multi-coloured elements that change dynamically.
- Depth effect: Creates an illusion of depth, adding visual interest.
- Durability: Withstands the demands of athletic wear.
- Customization: Flexible design options to meet specific requirements.
Development Process
We tested various patterns and made adjustments over several iterations to ensure the final product met the high standards of the Olympic collection by Le Coq Sportif. We examined different prototypes to achieve the perfect balance of colour, depth, and durability.
Detail Work and Refinement
Our teams worked tirelessly on every detail to ensure the logos were not only aesthetically pleasing but also robust enough for athletic use. We experimented with different materials and techniques, refining our approach based on feedback from the Le Coq Sportif design team. This process involved thoroughly testing how the logos looked on different fabrics and under various lighting conditions to ensure they looked excellent from all angles.
THE RESULT
Our collaboration resulted in striking and dynamic logos that perfectly capture the spirit and vibrancy of the official Le Coq Sportif collection for the French team at the Paris 2024 Games for some matches in different sports where the LENTEX® | RAINBOW logo appeared. The designs were highly appreciated and enhanced the appeal of Le Coq Sportif’s apparel. This success story showcases our technical expertise and our valuable partnership with Le Coq Sportif.
We are proud of our contribution to this prestigious project and are excited to see our creations showcased on the fields. Our teams worked hard to ensure every detail was perfectly executed.
Inspired by our work with Le Coq Sportif?
Discover how LENTEX® | RAINBOW can also enhance your designs. Contact us today to explore our offerings and request free samples for your next project.
