SUCCESS STORY | SSC NAPOLI
How We Recreated SSC Napoli’s Iconic Light Blue
Achieving the perfect colour duplication is no small feat, especially when the client provides a reference that isn’t a Pantone code but a piece of fabric. Yet, this was exactly the challenge presented to us by SSC Napoli: creating a flawless reproduction of their signature light blue to customize the third jersey, maintaining a visual connection with the home kit. Here’s how we made it happen.
THE CHALLENGE
SSC Napoli came to us with a specific request: for their 2024-25 third jersey, the club logo and EA7 sponsor branding needed to match exactly the light blue of the home jersey fabric. The third jersey itself, however, featured a darker anthracite base. This colour choice was made to establish a visual link between the kits: while the logos on the home jersey are applied in white, the third jersey’s blue transfers replicate the iconic colour of the home kit fabric.
Achieving Colour Accuracy Without a Pantone Code
This task was far from simple. The vibrant light blue had to be faithfully replicated as a heat transfer for customizing the third jersey. This required meticulous attention to detail to ensure the shade stayed as true as possible to the initial reference.
THE SOLUTION
Napoli provided us with the home jersey fabric as a reference for the light blue colour. We passed this to our production technicians who carefully studied the sample before beginning tests to determine the perfect pigment blend.
Testing & Precision: Finding the Perfect Match
Several 3D silicone samples were created, maintaining the same quality as the home jersey transfers, in various shades. Using spectrophotometer analysis, the ideal variant was identified. The samples were then sent to the client, allowing them to evaluate and select the tone that perfectly represented the project while preserving a consistent visual identity.
THE RESULT
Napoli reviewed and approved the desired light blue sample. With their approval, we moved into full production, conducting quality checks at every stage.
From Prototype to Final Jersey
The EA7 logo was created using 3D SILICONE quality, which, thanks to its versatility, allowed us to precisely reproduce even the smallest details. For the "N" logo, we opted for 3D MOULDED SILICONE | STD technology, enabling the creation of a transfer with a raised surface and freestanding elements.
The result? Napoli’s third jersey showcased the iconic light blue of the home kit fabric in its logos, establishing a strong visual connection between the two kits. This meticulous attention to detail ensured consistency in Napoli’s visual identity, delighting both the club and its fans, and proving once again how collaboration and expertise can bring even the most intricate and challenging design visions to life.
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