CLUB LOGO TRENDS IN PROFESSIONAL FOOTBALL: WHY MORE CLUBS CHOOSE 3D SILICONE
Many professional football clubs now choose to produce their club logo in 3D SILICONE . Not because this technique is “better” than all others, but because it brings design, feel, application and future use together in one clear material system. In practice, this reduces unnecessary transitions between different techniques and materials across the club logo , neck labels and special badges . It also makes later additions easier and creates more stable processes – often across several jersey seasons. In professional football, the club logo is not being reinvented. But the way it is used is changing. A scene from [...]
SPORTAINMENT IS CHANGING SPORT – AND THE JERSEY ALONG WITH IT
Formats like the Kings League or the Baller League polarise audiences. Some love them. Others reject them outright. For us, that debate is secondary. A far more interesting question is this: Why are these formats emerging right now – and what are they changing beyond the pitch? Because when you look a little closer, one thing becomes clear very quickly: Sportainment is not only changing how sport is consumed. It is changing the role products play in sport – and that includes the jersey. Sportainment is not a new sport – It’s a new system Sportainment is often discussed in [...]
FROM LOGO TO DATA POINT: WHY TEXTILE BRANDING IS GOING DIGITAL – AND WHY RFID IS THE KEY
Textiles are produced, packed, shipped, distributed – and then often disappear into the blind spots of the supply chain. Without a digital identity, every item becomes: ❌ Hard to locate ❌ Hard to manage ❌ Hard to track ❌ Hard to analyse In a world where inventories must be accurate in real time, that’s a serious competitive disadvantage. Modern textile branding is where design and IT start to overlap. The solution starts where you are already strong: your textile branding. Because your logos can do more than look good – they can carry data. From Textile Branding to Digital Identity Your [...]
FROM MERCHANDISE TO PLATFORM: HOW CONNECTED JERSEYS OPEN NEW BUSINESS MODELS FOR CLUBS
Merchandise has a structural problem: it only sells once. So what now? Connected Jerseys solve this problem – transforming products into recurring revenue, measurable data points, and activatable fan touchpoints. Imagine this: it’s late in the evening, you’re working on next season or your next collection. Things are going well, but you know one thing for sure – once a jersey is sold, the value usually ends there. The problem is clear: sponsors expect more activation, fans expect more experience, management expects more innovation. And somewhere between all of that you ask yourself: How can a single product create more [...]
DIGITAL PRODUCT PASSPORT (DPP): FROM SCAN TO STORY – HOW YOUR CUSTOMER EXPERIENCES YOUR BRAND DIGITALLY (PART 3)
👋 Welcome to Part 3 of our DPP mini-series. After exploring where to place the DPP in Part 1 and how to technically connect it in Part 2 , today we dive into the most exciting part: What actually happens when someone scans? Because the Digital Product Passport is much more than a dataset or regulatory requirement. It is the digital extension of your product and therefore a new touchpoint for your brand. Why the Digital Experience Matters Dein Browser unterstützt das Video-Tag nicht. A QR code or NFC chip alone does not create an experience. It merely opens the [...]
DIGITAL PRODUCT PASSPORT (DPP): HOW TO CONNECT YOUR PRODUCT – NFC OR QR (PART 2)
👋 Welcome to Part 2 of our DPP mini-series. In this series, we guide you step by step through the implementation of the Digital Product Passport (DPP) in your textiles — from choosing the right label to designing the digital experience Part 1 covered where to place the DPP. Today we focus on the next question: How is your textile technically connected to the DPP? Every product needs a trigger — a way to open the digital twin. At its core, there are two options: NFC or QR. Both work reliably, but they differ in design, cost, and user experience. [...]
